Advertising that works

We will develop a plan of advertising tailored to your firm or company's overall marketing strategy so that it best segments the target market for your message. In today's world, budget is crucial and we always seek to maximize impact so that resources are not wasted on costly advertising that does not work. Maximizing the number of exposures will have a direct relationship to the number of sales/behavior changes generated by the actual advertising promotion. Before we start an advertising campaign, we hold a face-to-face meeting with the client and gain a full understanding of the marketing plan and corporate mission statement. We then devise several strategies and promotional ads to help differentiate your product or service within the market.

Having the right message for a select targeted group will help to improve the effectiveness of your advertising campaign and will optimize the value of your communication budget. All ads will include a "catchy," clever, attention-grabbing headline and a prominent call for action. We want advertising to work for you.

Corporate Branding to Distinguish Your Company from the Competition

HWDS and Associates, Inc. develops brand strategies for your unique corporate identity. A solid brand identity builds lasting customer loyalty that produces compelling market results.

Before undertaking a brand redesign, it is important for a company to develop and/or review its strategic marketing plan. For maximum effectiveness, a brand supports and is in sync with the goals and strategies outlined in the corporate marketing plan. We can help write or rewrite a plan for your firm or organization.

Building a recognizable corporate "mark," inviting typographic treatment, consistent "look" and a distinct tagline is the foundation for a successful rebranding campaign. Indeed, establishing a consistent brand promotes customer loyalty and makes a product or service easily identifiable and memorable. HWDS creates successful brand strategies so that your firm can outshine the competition in a global market.

Promotions that Produce Results

We are experts in creating distinctive and memorable corporate promotions. Whether it is an event, a marketing blitz, an awareness campaign, or a product launch, we have the right solution for your company. Let us demonstrate how we can devise a kick-off promotion that includes a unique give-away or an e-blast that reaches out to the target audience. Contests, raffles, celebrity endorsements, and corporate sponsorships can generate "buzz" for an event. Have us create a vehicle wrap, back drop display or street banners for your promotional campaign. For our clients, we have imprinted logos and messages on beach towels, mugs, koozie bottles and packs, t-shirts, pens, cups and mugs, bags, hats as well as novelty items. In addition, we have designed dozens of stunning enamel lapel pins for a host of clients including Metrolink, Norwalk Transit, the Orange County Transportation Commission and Kaiser Permanente.

Online Solutions to Maximize Your Company's Marketing Potential

Whether it's a new Web site, Web portal, e-commerce site, Flash animation, e-newsletter, e-card or e-blast, we can tailor the right interactive solution for your company. Let us demonstrate how you can use the Web effectively to promote your company, save print costs and deliver and update your message quickly and effectively. We can develop state-of-the-art solutions to differentiate your company, product or service from the competition and to drive visitors to your Web site.

• Our Clients include:
• City of Orange, CA
• City of Santa Monica
• Kaiser Permanente
• LLG Engineers
• Los Angeles Metropolitan
  Transportation Authority (Metro)
• Metropolitan Washington Council of Governments
• Southern California Regional Rail Authority (Metrolink)
• Time Warner Cable

• Partnered with
  Pathways for:
• Children's Hospital Los Angeles
• Cherriots Rideshare (Salem, OR)
• City of Norwalk
• MetroWest/Pulte Homes
• Norwalk Transit Systems
• Potomac Crossing Consultants
• Tashman & Associates
• Transportation Management Services
• Washington D.C. Recycling Program
• WomenandWords.com

• We have also designed materials for:
• City of Los Angeles/National Preservation Partners
• Orange County Transportation Commission (OCTA)
• San Bernardino Associated Governments (SANBAG)
• Ventura County Transportation Commission (VCTC)
• City of Santa Clarita
• Robin Lewin Productions

Our commitment to the environment:

• We design publications that use recycled or synthetic papers.
• We design materials that use soy-based inks.
• We promote Teleworking from offsite work locations such as local business centers or home offices.
• We regularly use teleconferencing, conference calls and the Internet to help keep cars off the road.
• We create communications for solid waste disposal, recycling, air quality management, ridesharing and bicycling, all of which help to promote a greener planet and healthier lifestyle. We have been producing these types of public service materials and campaigns for more than 20 years.
• We develop e-newsletters, e-blasts and Web sites to reduce paper consumption.
• We recycle all outdated computer equipment and media at city-certified recycling centers.
• We encourage our employees to stay fit, eat healthy, exercise regularly and "live green" to promote a better quality of life and a healthy work ethic.