Advertising that works

We will develop a plan of advertising tailored to your firm or company's overall marketing strategy so that it best segments the target market for your message. In today's world, budget is crucial and we always seek to maximize impact so that resources are not wasted on costly advertising that does not work. Maximizing the number of exposures will have a direct relationship to the number of sales/behavior changes generated by the actual advertising promotion. Before we start an advertising campaign, we hold a face-to-face meeting with the client and gain a full understanding of the marketing plan and corporate mission statement. We then devise several strategies and promotional ads to help differentiate your product or service within the market.

Having the right message for a select targeted group will help to improve the effectiveness of your advertising campaign and will optimize the value of your communication budget. All ads will include a "catchy," clever, attention-grabbing headline and a prominent call for action. We want advertising to work for you.

Corporate Branding to Distinguish Your Company from the Competition

HWDS and Associates, Inc. develops brand strategies for your unique corporate identity. A solid brand identity builds lasting customer loyalty that produces compelling market results.

Before undertaking a brand redesign, it is important for a company to develop and/or review its strategic marketing plan. For maximum effectiveness, a brand supports and is in sync with the goals and strategies outlined in the corporate marketing plan. We can help write or rewrite a plan for your firm or organization.

Building a recognizable corporate "mark," inviting typographic treatment, consistent "look" and a distinct tagline is the foundation for a successful rebranding campaign. Indeed, establishing a consistent brand promotes customer loyalty and makes a product or service easily identifiable and memorable. HWDS creates successful brand strategies so that your firm can outshine the competition in a global market.

Promotions that Produce Results

We are experts in creating distinctive and memorable corporate promotions. Whether it is an event, a marketing blitz, an awareness campaign, or a product launch, we have the right solution for your company. Let us demonstrate how we can devise a kick-off promotion that includes a unique give-away or an e-blast that reaches out to the target audience. Contests, raffles, celebrity endorsements, and corporate sponsorships can generate "buzz" for an event. Have us create a vehicle wrap, back drop display or street banners for your promotional campaign. For our clients, we have imprinted logos and messages on beach towels, mugs, koozie bottles and packs, t-shirts, pens, cups and mugs, bags, hats as well as novelty items. In addition, we have designed dozens of stunning enamel lapel pins for a host of clients including Metrolink, Norwalk Transit, the Orange County Transportation Commission and Kaiser Permanente.

Online Solutions to Maximize Your Company's Marketing Potential

Whether it's a new Web site, Web portal, e-commerce site, Flash animation, e-newsletter, e-card or e-blast, we can tailor the right interactive solution for your company. Let us demonstrate how you can use the Web effectively to promote your company, save print costs and deliver and update your message quickly and effectively. We can develop state-of-the-art solutions to differentiate your company, product or service from the competition and to drive visitors to your Web site.

Our Clients include:
City of Orange, CA
City of Santa Monica
Kaiser Permanente
LLG Engineers
Los Angeles Metropolitan
Transportation Authority (Metro)
Metropolitan Washington Council of Governments
Southern California Regional Rail Authority (Metrolink)
Time Warner Cable

Partnered with
Pathways for:
Children's Hospital Los Angeles
Cherriots Rideshare (Salem, OR)
City of Norwalk
MetroWest/Pulte Homes
Norwalk Transit Systems
Potomac Crossing Consultants
Tashman & Associates
Transportation Management Services
Washington D.C. Recycling Program
WomenandWords.com

We have also designed materials for:
City of Los Angeles/National Preservation Partners
Orange County Transportation Commission (OCTA)
San Bernardino Associated Governments (SANBAG)
Ventura County Transportation Commission (VCTC)
City of Santa Clarita
Robin Lewin Productions

Our commitment to the environment:

We design publications that use recycled or synthetic papers.
We design materials that use soy-based inks.
We promote Teleworking from offsite work locations such as local business centers or home offices.
We regularly use teleconferencing, conference calls and the Internet to help keep cars off the road.
We create communications for solid waste disposal, recycling, air quality management, ridesharing and bicycling, all of which help to promote a greener planet and healthier lifestyle. We have been producing these types of public service materials and campaigns for more than 20 years.
We develop e-newsletters, e-blasts and Web sites to reduce paper consumption.
We recycle all outdated computer equipment and media at city-certified recycling centers.
We encourage our employees to stay fit, eat healthy, exercise regularly and "live green" to promote a better quality of life and a healthy work ethic.

Promotions

Interactive CD-ROM

Client: Los Angeles County Metropolitan Transportation Authority (Metro), Los Angeles, CA

HWDS designed an interactive PowerPoint show, CD-ROM face imprint and packaging for this instructional guide on how to set up an effective rideshare program. This interactive instruction guide for setting up and maintaining an air quality-compliant commuter program was sent to over 1,500 employee transportation coordinators throughout Los Angeles County.

Norwalk Stuff-a-Bus

Client: Norwalk Transit, Norwalk, CA

Design of bus wrap graphics for the "Stuff-a-Bus" holiday toy drive. This is part of a toy drive during the holiday months to provide toys to underprivileged kids.

Rideshare Week Bus Graphics

Client: Orange County Transit Authority (OCTA), Orange, CA

HWDS designed this bus tail wrap to promote Rideshare Week.

Rideshare Beach Towel

Client: Commuter Transportation Services, Inc., Los Angeles, CA

We created the graphics for this beach towel to promote ridesharing on the beach or at play. Commuter Transportation Services, Inc., provided carpool and rideshare information to employers and commuters in Southern California.

Space Odyssey Pen

Client: Kaiser Permanente, Woodland Hills, CA

HWDS designed the imprint for a Kaiser Permanente event promotion.

Rideshare Week Apparel

Client: Commuter Transportation Services, Inc., Los Angeles, CA

We created these fun, iconographic illustrations to promote commute options in Southern California. These graphics were imprinted on T-shirts, mugs, buttons, beach towels, sweatshirts and handbags.

Teen Screen Festival Bag

Client: Library Foundation of Los Angeles, Los Angeles, CA

HWDS worked with the Library Foundation of Los Angeles to design materials promoting a teen reading program at the Los Angeles County Library. We created contemporary, edgy graphics which were silkscreened onto bags and banners and used in brochures, advertisements and other collateral pieces.

Holiday Train Promotional Items

Client: Southern California Regional Rail Authority (SCRRA)/Metrolink, Los Angeles, CA

HWDS created an event identity graphic which was embroidered onto jackets and hats to promote the Holiday Toy Express.

Rideshare Promotional Pins

Client: Commuter Transportation Services, Inc., Los Angeles, CA

We created the graphics for these pins. These pins were used to promote ridesharing in Southern California and the opening of InfoExpress kiosks in Washington, D.C.

Cooler Bag

Client: Kaiser Permanente Downey Medical Center, Downey, CA

HWDS created an intricate and highly layered "People Pulse" insignia to adorn the front of this handy knapsack.

Interactive CD-Roms for Transportation Plans

Client: Southern California Association of Governments, Los Angeles, CA

Harlan West created these silk-screened imprints for CD-ROM faces and designed the interactive Acrobat presentations featured on these CD-ROMs. For each of these, a large document of over 100 pages was converted to an interactive hotlinked presentation with full-color graphics, tables and charts and an interactive Table of Contents.

Carpool Mug

Client: Commuter Transportation Services, Inc., Los Angeles, CA

Here, we created iconographic illustrations to promote ridesharing in Southern California. This piece is a coffee cup to encourage commuteers to wake up to ridesharing.

Air Gauge Promotional Item

Client: Commuter Transportation Services, Inc., Los Angeles, CA

We designed the graphical treatment for this tire gauge as part of a larger rideshare campaign in Southern California.

Mortgage Signers Promotional Items

Client: Mortgage Signers, Claremont, CA

HWDS designed the logo and art imprint for 3-sided highlighter pens and mint dispensers.

Norwalk Transit Pins

Client: Norwalk Transit, Norwalk, CA

HWDS designed the "Roadeo" and anniversary pins for the City of Norwalk to promote the annual Bus "Roadeo" and 30th anniversary. This art was imprinted on metallic pins and provided nice keepsake remembrances of these special events.

Norwalk Transit Annual Bus "Roadeo" Pins

Client: Norwalk Transit, Norwalk, CA

HWDS also designed these Bus "Roadeo" pins.

Whittier-to-Metrolink Connection Coin Purse

Client: Norwalk Transit, Norwalk, CA

HWDS designed this coin purse imprint as part of a promotional campaign marking the opening of Norwalk Transit's Whittier-to-Metrolink Connection bus service.

Norwalk Transit Stuff-a-Bus

Client: Norwalk Transit, Norwalk, CA

HWDS designed this bus wrap for the annual Norwalk Transit "Stuff-a-Bus" holiday toy drive promotion.

D.C. Recycling Campaign Bus Boards

Client: Fairfax County Commuter Services, Fairfax, VA

HWDS designed these exterior bus boards to promote recycling in Metropolitan Washington D.C. and Fairfax County, VA.

Promotional Carrying Bags

Client: Commuter Transportation Services, Inc., Los Angeles, CA

Here, we created iconographic illustrations to promote ridesharing in Southern California. These bags were used as give-aways at special rideshare fairs and events and sold in catalogs.

Norwalk Transit Promotional Items

Client: Norwalk Transit, Norwalk, CA

We designed the imprints for these promotional giveways. These promotional items were distributed at special events including the annual Bus "Roadeo" and the 30th anniversary celebration.