Publications
Legislative/Government Affairs Guide
Client: Time Warner Cable, Ontario, CA
HWDS created this beautiful guide that became the national model for the company's legislative publications.
Metrolink 15th Anniversary Annual Report
Client: Metrolink/Southern California Regional Rail Authority, Los Angeles, CA
We designed this 15th anniversary commemorative annual report as a retrospective on the history of Metrolink. This highly successful publication won a 1st Place PRism Award as well as an ADDY, DAVEY and Communicator Award and received acclaim from elected officials and Board members. This piece uses a variety of very warm textures and photos to give it a old, rustic feel. An unusual emboss of an old photo album tie on the cover emphasizes the historical significance for this unique piece.
Metrolink Holiday Train Posters
Client: Metrolink/Southern California Regional Rail Authority, Los Angeles, CA
Each year, we design promotions for the Metrolink Holiday Toy Express®. Among the marketing materials are a sponsorship guide, posters, fliers, print ads, and premium items. This popular event receives much media attention and supports the Firefighters Spark of Love toy drive.
Bringing Back Broadway
Client: City of Los Angeles, CA
Our firm was hired by the Office of Los Angeles City Councilmember José Huizar to create a new Web site and Vision Document to promote a revitalization of the Broadway Theater District in Downtown LA. We combined art deco elements and typefaces to create a unique identity for this historic revitalization that brought together community and business leaders. Pictured to the right is the 12-page Vision Document that provides extensive specifications and background information for the project. Please visit www.bringingbackbroadway.com to view the Web site and to download the entire Vision Document.
Patient Care
Client: Kaiser Permanente, West Los Angeles, CA
HWDS created these warm personal notes for the nursing staff to demonstrate their commitment to providing exceptional patient care.
Marketing Package
Client: Tashman and Associates, Santa Monica, CA
We devised a unique multi-fold compact marketing package with tabbed insert for Tashman and Associates, a retail merchandising client that provides merchandising and displays for retail clients such as Home Depot. This 6-color piece included 2-spot colors and an overall aqueous coating. We developed the logo brand and coporate identity for a rebranding of the firm. We also created a companion Web site which uses the same look and color scheme of this innovative brochure. Please visit www.tashman.com to view the Web site.
Bike to Work Week Campaign
Client: Orange County Transportation Authority (OCTA), Orange, CA
HWDS designed posters, flyers, pins and premium items for Bike to Work Week in Orange County.
Healthcare Newsletter
Client: Kaiser Permanente Kern County Medical Center, Kern, CA
HWDS designed these monthly 4-color newsletters to provide information to physicians and staff at the medical center.
Norwalk Dispute Resolution Program Identity
Client: City of Norwalk, Norwalk, CA
HWDS created a colorful identity for a brochure that deals with an adversarial subject, namely disputes between neighbors, business owners as well as merchants and customers.
Presentation Folder for a Legal Firm
Client: Legal Firm, Santa Ana, CA
HWDS designed this very elegant presentation folder with a blind emboss on a metallic silver ink and cobalt blue interior.
Metrolink Matters Newsletter
Client: Metrolink/Southern California Regional Rail Authority, Los Angeles, CA
This is a monthly, 4-color, on-board news magazine that features special events, contests, route and schedule updates, restaurant recommendations and topics of special interest on riding the rails. This issue included a debut of an express service pilot program.
Event Program
Client: Association for Commuter Transportation (ACT), Southern California Chapter, Los Angeles, CA
Since this event was held in Hollywood, we designed a green "Walk of Fame" symbolizing the stars of ridesharing. These elements were also used on the invitation, banners and Web banners.
Marketing Piece
Client: Kaiser Permanente South Bay Medical Center, Harbor City, CA
HWDS designed this beautiful panoramic gatefold marketing piece and survey card to promote the "Thrive" campaign in the community.
Norwalk Transit Bus Schedule
Client: Norwalk Transit, Norwalk, CA
HWDS designed a series of 10 route schedules and a matching system map for bus routes that cover the cities of Norwalk, Santa Fe Springs and Whittier.
Old Towne Orange Map
Client: The City of Orange, CA
Authentic orange crate labels and period photos provide decorative elements for this map of the Downtown historic district. We created the map with a color scheme and look symbolic of the 1930s time period.
Green Brochure
Client: Long Beach Transit, Long Beach, CA
HWDS designed this "green" brochure to demonstrate Long Beach Transit's commitment to the environment.
Bus Schedule Cover Wrap
Client: Long Beach Transit, Long Beach, CA
HWDS designed this wraparound cover for the Long Beach Transit bus schedule booklet.
Magazine and Newspaper Ads
Client: City of Orange, CA
HWDS designed these colorful magazine and newspaper print ads to run in the Los Angeles Lakers 2010-2011 Commemorative Year Book, the 2011 Los Angeles Dodgers Yearbook, the Los Angeles Times and the Orange County Register.
Interior Bus Card
Client: Long Beach Transit, Long Beach, CA
HWDS designed this beautiful photo montage to promote the introduction of new clean air buses in Long Beach.
Annual Report
Client: Inland Empire Utilities Agency, Chino, CA
HWDS designed this award-winning annual report which featured the inauguration of a new green building for the agency's environmentally-friendly headquarters in Chino, CA.
Marketing Brochure
Client: MARC Transit, Silver Spring, MD
HWDS designed this user-friendly 6-panel, multi-fold brochure to promote the usage of rail transit in Maryland.
Marketing Brochures
Client: Potomac Crossing Associates, Alexandria, VA
HWDS designed a series of ads based on a "Mission Possible" secret agent theme. These ads were designed to promote carpools, telecommuting and public transit usage during the 11-year reconstruction of the Wilson Bridge. The missing carpooler or empty seat served as "the solution" to the commute puzzle. The Woodrow Wilson Bridge Project Area is a 7.5 mile corridor beginning in Maryland and connecting to Virginia by a bridge over the Potomac River.
Marketing Brochures
Client: Potomac Crossing Associates, Alexandria VA
Following the advertisments pictured above, we created two companion brochures—one for employers and one for commuters—to combat gridlock during this bridge project.
Healthcare Facility Marketing Brochure
Client: Innovative Healthcare Management, El Segundo, CA
HWDS designed diagrams and photo layouts of this healthcare facility which we then incorporated into an attractive marketing package aimed at potential partnering physicians.
Healthcare Medical Group Marketing Brochure
Client: Pain and Rehabilitation Medical Group, Torrance, CA
HWDS developed a marketing package for this pain and rehabilitation center in Torrance, CA.
Rideshare Week Brochure
Client: Orange County Transit Authority (OCTA)
HWDS designed this 6-panel brochure to provide employers with information about the different options available to Orange County commuters.
Rideshare Week Poster
Client: Orange County Transit Authority (OCTA)
HWDS designed this poster to promote Rideshare Week 2004 in Orange County.
Rideshare Week Campaign
Client: Los Angeles County Metropolitan Transportation Authority (Metro), Los Angeles, CA
Design of identity, theme, logos, pledge cards, premium items, and posters to promote Rideshare Week in six-county region of Southern California. The "Rideshare: It's Groovy, Baby" campaign was a highly successful promotion that was created for the Los Angeles County Metropolitan Transportation Authority.
Anti-Smoking Campaign
Client: City of Santa Monica
HWDS designed the original public awareness brochure, utility bill insert card and Web page for the Fresh Air Santa Monica outreach campaign to promote a new non-smoking ordinance.
Event Promotion
Client: Kaiser Permanente Downey Medical Center, Downey, CA
HWDS designed this elegant event invitation to honor years of service to the organization. The promotion also included a matching save-the-date card and program.
Bus Schedule Cover
Client: City of Santa Clarita
HWDS designed this wraparound cover for the City of Santa Clarita's transit timetable.
Graphic Standards Guide
Client: City of Lancaster, CA
HWDS wrote and designed this brand standards manual. This manual included specifications for vehicular graphics, street signage and custom templates for business cards, letterhead, forms, banners and signage. The guide contained guidelines for proper use of the logo, color palettes, approved typefaces, photography requirements and print specifications.
Implementation Plan
Client: City of Santa Monica Solid Waste Management Division, Santa Monica, CA
HWDS designed this 12-page implementation plan and marketing folder for enrolling new commercial customers in Santa Monica's city-operated solid waste and recycling program.
Commercial Recycling Guide
Client: City of Santa Monica, CA
HWDS worked closely with city staff in the Solid Waste Management Division to create a fresh new look for the materials as part of an outreach campaign to new commercial customers. This 6-panel brochure is included in a kit sent to all commercial customers residing in Santa Monica.
Bikeways Map
Client: Ventura County Transportation Commission (VCTC), Venutra, CA
HWDS designed this award-winning bikeways map that features colorful silhouetted illustrations of Ventura County landmarks. The entire multi-panel foldout map was printed using a series of fluorescent inks. This piece received many awards including recognition from the American Graphic Design Awards, two ADDY Awards from the American Advertising Federation and an Award of Excellence from the PRSA PRisms.
Marketing Kits
Client: Countrywide, Westlake Village, CA
Countrwide hired our firm to creat online guides, checklists and marketing kits for new home buyers.
Norwalk Transit Annual Report
Client: Norwalk Transit, Norwalk, CA
HWDS designed Norwalk Transit's Annual Report to highlight corporate milestones and expanded bus service.
Norwalk Transit News
Client: Norwalk Transit, Norwalk, CA
This transit newsletter highlights events such as the Annual Bus "Roadeo," "Stuff-A-Bus" promotion, and the City of Norwalk Canned Food Drive, as well as route updates and employee milestones.
SCPMG Physician Dinner Dance Invitation
Client: Southern California Permanente Medical Group, Downey, CA
HWDS designed this elegant gatefold invitation for a physicians' dinner dance.
CommuteSmart News
Client: Southern California Regional Transportation Commissions—Metro, OCTA, SANBAG, RCTC, and VCTC
Each month, we design CommuteSmart News, an online ridesharing newsletter that provides information to employers and commuters about alternatives to driving alone. We also design monthly E-blasts that are sent out via e-mail to several hundred Southern California employers. Ongoing since 2004. Visit the CommuteSmart Web site at www.commutesmart.info/employerservices/csnews/index.html..
City of Orange Economic Development Display
Client: City of Orange, CA
The City of Orange hired HWDS to create display panels for an economic development conference. Three areas of Orange were identified for redevelopment. Using aerial maps and overlays, HWDS built schematics of the proposed sites.
Marketing Package
Client: Cherriots Rideshare, Salem, Oregon
We designed an interactive Web site, a new logo identity and a marketing package to promote ridesharing and commute alternatives for the Salem-Keizer Transit District in Salem, Oregon. The goal was to show how ridesharing could improve one's quality of life by reducing stress, traffic congestion, air pollution and a reliance on gasoline. We created a unique curved layout of rollovers for the main home page and gave the site a branded look consistent with the program's logo identity.
